Tytus Grills: rebrand

Tytus had an uninspired brand that needed some energy and life breathed into it. From extensive competitive research and stakeholder interviews we established that Tytus needed to lean into it’s philosophy of being the maverick; fearless, bold and gritty. The logo is comprised of two bold shapes that create the Tytus T. The left shape, a chevron that points up and to the right symbolizes growth and positive change. Icons and illustrations have a carved woodblock feel to convey the craftsmanship and grit of the brand.

creative director: Dan Kusz   art director/illustrator: Daniel Anderson   
graphic designer/illustrator: Brandon Vacco, Spencer Peterson, Amaya Nordos