Tytus Grills Can Jill or Bill Grill: social post

Tytus needed to convey the cost savings and how quickly you’ll be grilling with a Tytus grill compared to a custom built-in. We decided a comic book-esque hero and foil would be memorable, fun and align with the maverick persona of the Tytus brand. Jill is our hero, she went with a Tytus Grill and and is grilling in no time at all. Bill, our foil, has decided to go the custom built-in route and is seriously bummed. Not only did he spend much more he doesn’t even have a functioning grill yet. 

creative director: Dan Kusz   art director/illustrator: Daniel Anderson