Graphiculture: identity and brand refresh

To refresh the Graphiculture identity each designer went out and captured imagery of the community/environment that visually inspired them. These images then inspired a photo shoot with models that was designed to partner with each environment shot. The pairings represented both the photo centered work at Graphiculture as well as the fun and whimsical office culture. 

creative director: Cheryl Watson   designers: Daniel Anderson, Lindsey Gice, Chad Olson