Element Electronics What Else Did You Buy?: video ad campaign
To highlight the value of Element products our team developed a video/digital campaign that used the premise of a 70s game show to highlight what element product the contestant bought. Then we unveil what else they bought with all the money they saved. For this fun premise to be successful we needed an over the top personality as host and landed Fancy Ray to fill those very fancy shoes.
creative director: Dan Kusz art director/designer/actor: Daniel Anderson
video producer/director/editor: Ryan Russie writer: Jon Minnick
What Else Did You Buy? Hennaissance Tickets episode
What Else Did You Buy? Home Gym episode
What Else Did You Buy? Trombone Lessons episode
What Else Did You Buy? Cat Decor episode
Video concept storyboard.
Preliminary sketch for set design.
Set build in progress.