Patterson Dental Multi-Location Campaign: presentation

Patterson Dental needed a new campaign for its dental customers that were looking to open multiple locations. The look and feel needed to be based on the existing Patterson Dental brand, but it needed unique elements to stand apart from general audience campaigns and marketing materials. We developed the campaign architecture (messaging, icons, patterns, imagery) to convey the idea of multiple things coming together to form a whole. A double meaning; multiple locations make up the whole practice and the dentist and Patterson working together to form a single plan for success. We also developed initial messaging for how to roll out a phase two for this multi-location campaign.

team lead/art director/designer: Daniel Anderson   writer: Rachel  Seroka