Target Holiday: catalog

Target came to us with a developed holiday campaign and asked us to apply it to their holiday catalog. This job required working with a team of illustrators to illustrate all product shots and images for the catalog. Then a complete layout with the illustrations was executed to get approval from the Target team. Once approved, we worked with a photographer in both studio and on-location sessions to create final images. These images were then placed into layout to create the final catalog.  

creative director/art director: Cheryl Watson   art director/designer: Daniel Anderson