Patterson Vet DIA: awareness campaign

The ad and video concept was inspired by anecdotes of vets trying to get case acceptance from pet owners by sketching and drawing the treatment plan on whatever they had available. DIA (Digital Imaging Atlas) increases the case acceptance by using high def digital interactive graphics and videos, so vets can focus on patient care and skip the drawing classes.

creative director: Dan Kusz   art director/designer: Daniel Anderson   writer: Sarah McNeal   video producer: James Buffington