Personaleity: packaging and ad campaign

To help micro-brewers understand our creative capabilities a fictitious micro-brew company was developed along with packaging, collateral and an ad campaign. Personaleity takes a fun over-the-top look at stereotypes and pairs them with classic brews. Each brew has a distinct character to go along with its distinct personality.  

creative director: Cheryl Watson   designers: Daniel Anderson, Chad Olson   illustrator: Daniel Anderson